Leading with Trust in Unpredictable Times
I am honored to announce that I will be speaking at the World Business Forum Madrid (WOBI) on November 12, 2025, at IFEMA, alongside inspiring figures such as Adam Grant and Brené Brown.
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This edition, under the theme “The Power of the Unpredictable”, brings together executives and leaders from around the world who are ready to explore how to lead with purpose, adaptability, and humanity in an increasingly uncertain world.
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Why I’m Speaking at WOBI Madrid
As a Ph.D. in business psychology and an expert in leadership, trust, well-being, and cultural transformation, my mission is to support leaders who want to connect with their authentic selves and mobilize teams toward sustainable results.
My background includes a Fulbright Scholarship at Harvard, collaborations with global organizations such as Novartis, ArcelorMittal, TotalEnergies, and the United Nations, and recognition on the Thinkers50 Radar for my groundbreaking ideas on leadership.
The WOBI stage offers a unique opportunity to share science-backed ideas, spark new approaches, and ignite transformative conversations for those leading today and shaping the leadership of tomorrow.
My keynote will focus on how to build authentic and human-centered leadership that fosters happiness and creates collective impact.
Key themes I will address include:
- The power of self-awareness in leading with integrity
- The link between vulnerability, humility, and trust
- How to build cultures of fearless feedback
- Practical tools to balance purpose, performance, and well-being in teams
I will also share real-world cases, research data, and my 3H Leadership Model:
Heart – Habit – Harmony.
Other Featured Speakers
Some of the most prominent speakers at WOBI Madrid 2025 include:
- Adam Grant: A global authority in organizational psychology and bestselling author of Think Again, known for his work on trust, motivation, and original thinking.
👉 wbf.wobi.com - Brené Brown: A world-renowned researcher on courage, vulnerability, and empathy whose work has transformed people and organizations.
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Sharing the event with these outstanding thinkers is deeply meaningful to me. I admire their work, and I believe their emphasis on humanity and connection aligns perfectly with the vision of leadership I stand for.
What You Can Expect from WOBI 2025
- Actionable, transformative ideas you can apply from day one
- High-value networking with local and international leaders
- Access not only to two days of world-class talks, but also to year-round digital content and learning included with your registration
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I truly believe this experience will be a turning point for many participants. You will walk away ready to lead from the heart without compromising excellence.
Join Me on This Journey
If you are attending the forum, I look forward to seeing you at my talk:
“Well-being with Impact: Leading with Trust” — where I will share ideas, spark renewed energy, and inspire honest conversations.
I will also be signing copies of my book
Confianza: La revolución del liderazgo auténtico
for those who want to dive deeper into this approach after the talk.
See you in Madrid.
Together, we can build bridges — not ladders — toward leadership that is purposeful, human, and lasting impact.
ABOUT ME

PhD in Management Psychology from the State University of New York (Buffalo), Fulbright Scholar at Harvard University, Master’s in Psychology from Clark University, and Professor at IE University. International speaker and award-winning author, passionate about transforming leaders and organizations through authenticity, well-being, and positive change. Author of Yours